VFACTS: July 2018 new vehicle sales
Sales dip, Holden's struggles continue, passenger cars fall off a cliff, and China is on the march
New vehicles in Australia fell 7.8 per cent in July over the same month last year, to 85,551 units. Every state and territory dipped, with the sole exception of Tasmania (up 5.9 per cent).
The poor showing in July — generally a hangover month after June’s end-of-financial-year promotional campaigns — means the annual tally for 2018 is now 0.2 per cent lower than 2017’s. Figures show 691,073 new vehicles have been sold this year (692,306).
VFACTS figures collated by the Federal Chamber of Automotive Industries show passenger car sales fell an alarming 20.2 per cent for the month, while SUVs fell 1 per cent and light commercials tracked more or less even.
Every single passenger vehicle segment with the sole exception of Micro Cars (off a low base) plummeted, as ever more buyers migrate to SUVs for their family offerings. SUVs had market share of 42.8 per cent, against 33.4 per cent for passenger cars.
Brands
The podium was same as ever, led by Toyota (almost 20 per cent market share despite sales dipping 5.7 per cent) ahead of Mazda (down 6.4 per cent) and Hyundai (down 5.9 per cent). Mitsubishi (down 1.9 per cent) and Ford wrapped up the top 5, though the Blue Oval dipped 12.6 per cent as Mustang, Ranger and Everest demand weakened.
Kia, Nissan and Volkswagen occupied positions 6-8, and all actually grew their sales by between 3-5 per cent. New Aussie battler Holden clung onto ninth spot, dipping 39.3 per cent as Astra, Equinox and, to a lesser degree, ZB Commodore continue to disappoint. Subaru fell 21.1 per cent but snuck into 10th, ahead of Honda (down 7.8 per cent) and Mercedes-Benz (down 13.4 per cent).
Rounding out the top 20 were Isuzu Ute (up 14.9 per cent), ahead of BMW and Audi, which plummeted alarmingly by 21.8 per cent and 36 per cent respectively, ahead of Suzuki, Land Rover, Renault and Lexus (all down). Number 20 was Skoda, which grew 18.3 per cent and edged Jeep out, despite its own 11 per cent growth.
Other brands that grew in sales, against the trend, included Alfa Romeo (99, up 39.4 per cent), Citroen (50, up 117.4 per cent), Fiat Professional (135, up 16.4 per cent), Great Wall (55, up 96.4 per cent), Infiniti (55, up 19.6 per cent), LDV (511, up 147 per cent), fellow Chinese brand MG (281, up 540 per cent!), Peugeot (252, up almost 140 per cent) and Volvo Car (528, up 35 per cent).
Brands outside the top 20 that fell away included Mini (265, down 30 per cent), Fiat passenger (93, down 19.1 per cent), Haval (53, down 20.9 per cent), Jaguar (173, down 17.6 per cent), Maserati (48, down 12.7 per cent) and Porsche (221, down 32.2 per cent).
To give you an idea of how concentrated sales are in our cluttered market, the top 10 brands had a combined 75 per cent market share, leaving another 50-odd to fight for the scraps.
Top 25 brands for July, 2018:
Brand
| Sales
| Change
| Market share
|
Toyota
| 16,195
| -5.7%
| 19.8%
|
Mazda
| 8920
| -6.4%
| 10.4%
|
Hyundai
| 7061
| -5.9%
| 8.3%
|
Mitsubishi
| 5908
| -1.9%
| 6.9%
|
Ford
| 5481
| -12.6%
| 6.4%
|
Kia
| 4403
| + 3.2%
| 5.1%
|
Nissan
| 4260
| + 4.1%
| 5%
|
Volkswagen
| 3981
| + 4.7%
| 4.7%
|
Holden
| 3927
| -39.3%
| 4.6%
|
Subaru
| 3366
| -21.1%
| 3.9%
|
Honda
| 3222
| -7.8%
| 3.8%
|
Mercedes-Benz
| 2669
| -13.4%
| 3.1%
|
Isuzu Ute
| 2162
| + 14.9%
| 2.5%
|
BMW
| 1683
| -21.8%
| 2%
|
Audi
| 1352
| -36%
| 1.6%
|
Suzuki
| 1297
| -14.6%
| 1.5%
|
Land Rover
| 729
| -36.8%
| 0.9%
|
Renault
| 691
| -9.4%
| 0.8%
|
Lexus
| 641
| -4.2%
| 0.7%
|
Skoda
| 601
| +18.3%
| 0.7%
|
Jeep
| 566
| + 11%
| 0.7%
|
Volvo Car
| 528
| + 34.7%
| 0.6%
|
LDV
| 511
| +146.9%
| 0.6%
|
MG
| 281
| +538.6%
| 0.3%
|
Models
As has become familiar, it was the Toyota HiLux and Ford Ranger atop the charts, ahead of the runout Toyota Corolla and Mazda 3 small cars.
Next were the Mazda CX-5 (the nation's #1 SUV), Hyundai i30 (if we included the Elantra sedan the total would be ahead of the Mazda), Toyota RAV4, Volkswagen Golf, Nissan X-Trail and Hyundai Tucson.
From the top 20, there are six Utes, six Medium SUVs, five Small Cars, three Small SUVs, two large SUVs, and one of the following: Medium Car, Upper Large SUV and Light Car.
Top 25 models for July, 2018:
Model
| Sales
| Change
| Type
|
Toyota HiLux
| 3747
| Even
| Ute
|
Ford Ranger
| 2950
| -4%
| Ute
|
Toyota Corolla
| 2594
| -19.4%
| Small Car
|
Mazda 3
| 2443
| -0.9%
| Small Car
|
Mazda CX-5
| 2233
| -3.1%
| Medium SUV
|
Hyundai i30
| 2178
| + 2.6%
| Small Car
|
Toyota RAV4
| 1853
| -6.7%
| Medium SUV
|
Volkswagen Golf
| 1628
| + 62%
| Small Car
|
Nissan X-Trail
| 1603
| + 9.6%
| Medium SUV
|
Hyundai Tucson
| 1490
| -13.3%
| Medium SUV
|
Toyota Prado
| 1434
| + 17.8%
| Large SUV
|
Isuzu D-Max
| 1434
| + 13.3%
| Ute
|
Holden Colorado
| 1432
| + 9.2%
| Ute
|
Kia Cerato
| 1428
| + 7.6%
| Small Car
|
Mitsubishi Triton
| 1418
| -20.5%
| Ute
|
Toyota Camry
| 1317
| -44.8%
| Medium Car
|
Toyota Kluger
| 1256
| + 26.9%
| Large SUV
|
Mazda CX-3
| 1233
| -13.2%
| Small SUV
|
Nissan Qashqai
| 1205
| -2.7%
| Small SUV
|
Mitsubishi ASX
| 1154
| -25.3%
| Small SUV
|
Hyundai Accent
| 1122
| -31.7%
| Light Car
|
Nissan Navara
| 1072
| + 11.9%
| Ute
|
Toyota LandCruiser
| 1066
| + 2.4%
| Upper Large SUV
|
Honda CR-V
| 1058
| + 32.1%
| Medium SUV
|
Top three vehicles per segment:
Segment
| First
| Second
| Third
|
Micro Cars
| Kia Picanto - 353
| Mitsubishi Mirage - 158
| Fiat 500 - 64
|
Light Cars
| Hyundai Accent - 1122
| Mazda 2 - 850
| Toyota Yaris - 767
|
Small Cars < $40k
| Toyota Corolla - 2594 (runout)
| Mazda 3 - 2443
| Hyundai i30 - 2178
|
Small Cars > $40k
| Audi A3 - 338
| BMW 1 Series - 224
| MB A-Class - 162 (runout)
|
Medium Cars < $60k
| Toyota Camry - 1317
| Mazda 6 - 276
| Volkswagen Passat - 188
|
Medium Cars > $60k
| MB C-Class - 401
| BMW 3 Series - 316
| MB CLA - 199
|
Large Cars < $70k
| Holden Commodore - 557
| Kia Stinger - 174
| Skoda Superb - 74
|
Large Cars > $70k
| MB E-Class - 124
| BMW 5 Series - 41
| Volvo S90 - 17
|
Upper Large Cars
| MB S-Class - 25
| Chrysler 300 - 14
| Porsche Panamera - 9
|
People Movers
| Kia Carnival - 529
| Honda Odyssey - 120
| VW Multivan - 87
|
Sports Cars < $80k
| Ford Mustang - 546
| Toyota 86 - 80
| Hyundai Veloster - 76
|
Sports Cars < $200k
| MB C-Class - 92
| MB E-Class - 46
| BMW 4 Series - 46
|
Sports Cars > $200k
| Porsche 911 - 19
| Ferrari range - 14
| Lamborghini - 13
|
Small SUVs < $40k
| Mazda CX-3 - 1233
| Nissan Qashqai - 1205
| Mitsubishi ASX - 1154
|
Small SUVs > $40k
| MB GLA - 215
| Audi Q3 - 207
| BMW X1 -145
|
Medium SUVs < $60k
| Mazda CX-5 - 2233
| Toyota RAV4 - 1853
| Nissan X-Trail - 1603
|
Medium SUVs > $60k
| MB GLC/Coupe - 541
| BMW X3/X4 - 419
| Lexus NX - 310
|
Large SUVs < $70k
| Toyota Prado - 1434
| Toyota Kluger - 1256
| Subaru Outback - 853
|
Large SUVs > $70k
| BMW X5/X6 - 238
| MB GLE/Coupe - 201
| Audi Q7 - 192
|
Upper Large SUVs < $100k
| Toyota LandCruiser - 1066
| Nissan Patrol - 85
| |
Upper Large SUVs > $100k
| MB GLS - 103
| Range Rover - 45
| Lexus LX - 35
|
Small Vans
| VW Caddy - 133
| Renault Kangoo - 49
| Citroen Berlingo - 27
|
Medium Vans
| Toyota HiAce - 604
| Hyundai iLoad - 268
| Ford Transit Custom - 235
|
Large Vans
| MB Sprinter - 349
| Renault Master - 164
| Fiat Ducato - 103
|
4x2 Utes
| Toyota HiLux - 1087
| Isuzu D-Max - 392
| Ford Ranger - 350
|
4x4 Utes
| Toyota HiLux - 2660
| Ford Ranger - 2600
| Holden Colorado - 1237
|
Miscellaneous
Top 5 vehicle segments by market share: Small Cars (18.1), Medium SUV (17.6), 4x4 Utes (14.2), Large SUV (12.1) and Small SUV (11.6)
Sales by type were: 37,453 private buyers, 35,393 business buyers with ABNs, 2928 were government agency sales and 6433 went to rental companies
Sales by fuel type measured: 54,141 petrol, 30,429 diesels and 981 hybrids and electric cars excluding Tesla.
The top 5 source countries included: Japan (27,370), Thailand (21,387), South Korea (11,864), Germany (6967) and the US (3362).
The ever-requested ute-based SUV sales race went: Isuzu MU-X (728), Mitsubishi Pajero Sport (429), Ford Everest (356), Holden Trailblazer (194) and Toyota Fortuner (139).
All states and territories, bar Tasmania, felt the July decline. New South Wales slipped 9.6 per cent, Victoria by 6.3 per cent and Queensland dropped 5.8 per cent. The remaining States were as follows: Western Australia (-8.1 per cent), South Australia (-11.3 per cent), the ACT (-12.2 per cent) and the NT (-18.8 per cent). Tasmania’s sales grew by 5.9 per cent.
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