Opel Adam Revealed: Fan Spies New City Car Filming TV Commercial
Opel's teaser campaign for its upcoming Adam city car has come undone this week, thanks to one eagle-eyed fan in the Spanish town of Miñano. Spied testing around Europe in recent months, the Adam's name was revealed as part of an ele
Opel's teaser campaign for its upcoming Adam city car has come undone this week, thanks to one eagle-eyed fan in the Spanish town of Miñano.
Spied testing around Europe in recent months, the Adam's name was revealed as part of an eleborate comic-strip teaser in May. Until now, little else has been revealed.
This week, Autofacil reader J Revuelta snapped off a round of grainy shots that offer a first look at the undisguised Adam, revealing Opel's perky new city car for the first time.
Entering the Opel range beneath the existing Corsa light car, the Adam features a unique new look that shows the little German will be positioned against the likes of the style-focused Fiat 500.
Comments from GM Europe boss Nick Reilly earlier this year suggested the Adam would carry a premium price for its segment, although new plans to turn the loss-making Opel around will see the brand steered away from its upmarket aspirations.
The Adam is nonetheless expected to bring a chic new style-savvy buyer to the brand, with a range of personalisation options boosting appeal.
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