news
GM Europe Becomes Opel Group, Ampera EV May Go As Budget Brand Comes
General Motors has renamed and restructured its GM Europe business, announcing the new Opel Group this week. The new operation will oversee the General’s operations in Europe, managing the Opel, Vauxhall and, in Russia, GM brands. GM says the
General Motors has renamed and restructured its GM Europe business, announcing the new Opel Group this week.
The new operation will oversee the General’s operations in Europe, managing the Opel, Vauxhall and, in Russia, GM brands.
GM says the restructure will allow Opel to “strengthen its financial base” as it works to grow beyond its close call with bankruptcy and transform into a brand with a more premium image.